Nostalgia Makes Billions But You’re Still Broke.

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It must be 1987 again because Transformers: The Last Knight is set to be released on June 23, while Star Wars: The Last Jedi comes out this Christmas. The Box Office is now a treasure trove of nostalgic property. Multiple sequels are nothing new I mean Rocky and the Terminator release so many sequels, when the numbers are scrapped its hard to keep count. So why are we so eager to watch these movies and why do we get so mad when they are changed and altered?. Thank Nostalgia kids,

Thanks Nostalgia.

Nostalgia is more powerful then you may think,  remembering the past is about emotion. We as fans are emotionally attached to certain Movies, Video Games, TV shows, Toys and Its like a smell that brings back memories that you have associated with a particular scent.

If I Said To You Right Now “The Disney Afternoon

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What happened?

Did a rush of positive comforting feelings take hold of you ? If You’re smiling right now then you’re  remembering how this programming made you feel.Getting home from school eating a  Lunchable Pizza, watching your favorite shows like Dark Wing Duck, Duck Tales and Gargoyles.

Nostalgia is like Prozac

This might even brighten your day a little, Nostalgia is the perfect Anti-depressant, the future can be scary,we do not know what it holds but we can look back at the best of times, the best parts of our childhood, this gives us the strength to go into the future. Nostalgia is powerful and profitable.

 

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What if I also told you those lovable cartoons only stayed on for their duration because you supported them.  I do not mean by just watching the shows, I mean you bought the merchandising. Did you know most merchandise are made before they become a show or a blockbuster movie.

Merchandising 

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A developer makes a new toy trying to capture or create the new craze. Marketing and advertisement alone can not create the following like the Teenage Mutant Ninja Turtles or G.I.Joe had.

The best marketing strategy in the world was cartoons. Kids watch cartoons more then my older sister watches soap operas, and she watched a lot of them.Those Nostalgic cartoons help to create the buzz big enough for kids to buy toys in store, propelling buzz into  clothing, lunch boxes, even party favors.Now that you have this tidbit of information how does this work now, Some Toy Makers still follow this trend.

1.9 Million Viewers Not Enough

Let’s look at Young Justice, Young Justice was an awesome show that took time to develop its story and characters. The show brought in 1.9 Million Viewers in its Saturday slot. 1.9 Million for one day that’s impressive for am animated show. In a flash it was pulled from its Saturday morning slot, the ratings meant nothing, even the giant following meant nothing. Young Justice’s demographic ranged from kids and  adults between the age of 8 and 34, it’s biggest viewer was Girls.

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Cartoon Network knowing all of this pulled the show, Why well Mattel terminated its advertisement because it couldn’t sell toys and the big wigs at Cartoon Network Stated the problem is with the  demographic being mostly girls. They say

 “Girls Do not Buy Toys.”

Their words not mine, Thank the celestial beings that they heard the fans outcry and the show will return for another season. I bring this show up in a topic of nostalgia because a lot of use remember watching Teen Titans.Young Justice was a great follow up to the Teen Titans we grew up on. Here comes the Toy goblin to rear its ugly head. Toy sells dropped from the Teen Titans, the show went bye-bye as well.Nostalgia’s profitability gave us the hope of a remake.

What did we get well this

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Toy and merchandising sales are through the roof for Teen Titans Go, so do not expect it to go away anytime soon.So now that  you know a little about why your favorite shows are created and how they can stay relevant.

Lets Dig Deeper

 

Nostalgia is huge, its emotional it brings us back to a simpler time and studios can cash into your emotional longing of going back to the 80’s and 90’s to collect Pogs or Yugioh Cards. I always thought the studios ran out of Ideas and did not want to finance new and original Ideas but the real thing is there’s more money in the past.

Let’s play a game 

How many Avengers cartoons were made before 2010?

 

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The Answer is One.

Well four if you count Iron man, Captain America and Hulk cartoons of the sixties Avengers United we stand from the late 90’s was the only cartoon based off the Avengers until the 2012 Avengers Movie. Comic Books are huge in nostalgia for many readers, The Avengers garnered 207 million at the box office, crating three cartoons, two animated movies and a ton of Games and Mobile apps since then. Giving a profit of over 6 billion in merchandising separate from Marvel’s cinematic universe’s total of 4.3 billion in revenue, now that’s a lot of Shawarma.

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Order More Books

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The same happens with the comic books themselves, more books are made to keep up with the projected demand for new readers. Wolverine in the past has hosted two stand alone comics before the success of Fox’s 4.9 billion X-Men films, from 1982 to 2003.

Since then there’s been Four stand alone comics between 2003-Now,  Wolverine has become a mascot for Marvel, appearing in over Fifteen books, from his time with the Avengers and  X-Men. Wolverine is so popular he was even given his own cartoon series. Now he is rivaled by Deadpool with Four stand alone books, cameos in over Twelve different Marvel properties. Doesn’t sound too bad does it, everybody wins you get to enjoy your favorite things from the past and the companies make billions of dollars. f590b292292e9570ba70d11771634d7109b97f449239775c7258937e61319624_1

 

Box Office Bombs

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But there is a snag, What happens when a nostalgic movie tanks or gets dogged in the press. Well its Nostalgia, Have you ever said this term “Childhood Ruined”. I’ve said it, you’ve said it. The reasoning, companies fail to capture the essence of its property.We get so worked up, we over judge things coming out. Any change, effects our image of the brand we grew to love. Remember the uproar when Ghostbusters was announced, leading Some fans to get so angry that they went as far, as to attack one of the actors on Twitter, Causing her to delete her account. The same that happened to Finn Jones because of his portrayal of Iron Fist on Netflix.

The fans felt jilted by the fact that their favorite quartet was no where to be seen. When it was shown to be four women the internet went off, despite these four women’s impressive comedic ability.  The studio went wrong by simply alteringthe emotional stake you invested in this franchise.  No one really wanted to give it chance and it did poorly in the box office.

Horror and SCI-FI

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Horror and SciFi has for the past Ten years produced some good and original content, Sadly even new properties are not exempt, Once in a while, we will get a new concept a new hero a new bad guy then comes sequel six of the same tired and used plot line (Saw, Paranormal Activity, Insidious).

Horror too falls into the nostalgic bubble, remakes of Nightmare on Elm Street, Jason and Halloween, unfortunately a hit or miss. It’s not over, Like Jason’s Immortal body, the  studios are trying their hand at another remake for these franchises, another remake.  Where getting another IT movie, Let that sink in.

Nothing is sacred, The Matrix was an amazing new concept that changed the landscape of Sci-Fi nothing like it since the days of Blade Runner, the franchise dipped when it went big budget . The Wachowski siblings have struggled to recapture the excitement of their blockbuster movie with flop after flop. So what are they doing to make a new exciting experience

Well

Their in talks to reboot the franchise.  Yeah!!!

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Backwards Compatibility 

Movies and Cartoons are not the only ones who profit on the Nostalgia train, Gaming as well. Backwards compatibility is a question asked whenever a new console is released.  Companies learned to capitalize on this ability by creating Virtual Stores.Why allow you, the consumer to use your physical copy on a system when, I can resell you a digital copy. Smart right, Nintendo’s marketing are genius. Last year the company released The NES: Classic console. NESClassicEdition_box_art_01.0.0

The console sold out in minutes and for months stores were sold out. Nintendo made ofver 12 million in sales, If a store received any shipments the trend continued leaving store shelves empty and resellers profitable with a projection of 48 million in online sales. Now the system is sold out and the only way to get one is to purchase one online at exuberant prices for legal emulation.  Another one of Nintendo’s properties, Pokemon released the Pokemon Go app. Pokemon Go garnered $788 Million in revenue all through micro-transactions, That’s Nostalgia at work.

Nostalgia is powerful it can make or break a franchise and the studios are taking note as they churn out sequel after sequel. As long as they stay true to the source material the Reboot and the Remake will continue,  Games as well.

8 thoughts on “Nostalgia Makes Billions But You’re Still Broke.

  • April 19, 2017 at 8:10 pm
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    What a great and fun read! I won’t go as far as to say “girls don’t buy toys”, because I don’t want a sea of feminists jumping down my throat. But it is true that not many do, not in the vast comparison of men. I just went to Star Wars Celebration this past weekend where it was adorable to watch grown men trampling all over one another to grab action figures of their favorite characters. Like you said, there’s something about the nostalgia, I had the same thought Sunday as I watched a near 7 foot tall biker with a long beard and tatted muscular arms smiling like a five year old while checking out a vintage Luke figure. I swear I saw a tear. It made my heart melt, that look in his eyes, that happiness and reminiscence was heartwarming just to witness.
    But on the Men VS. Women front I have seen more women becoming friends of the Pop Vinyl collections…I don’t understand the hype. They are all very similar, I don’t understand owning more then one or two for fun Desk decor, but here were people sitting in line for hours paying 80 bucks a pop for anything from 10 to 20 figures at a time. “Why,” I said expecting my husband to laugh along with me. I could tell by his eyes he wanted to jump on in that Flunko line.
    It took me a long time to get over the fact that they changed the Ghostbusters characters to women. Even as I was playing Ghostbusters Lego Dimensions today I was thinking how the movie wasn’t so bad, but I wished it was more a sequel then a reboot…you know? Like if you are going to change the faces altogether, make it a legacy maybe?!
    Oh well. What’s done is done.

    Reply
    • April 20, 2017 at 12:15 am
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      I agree I feel the same. I love my childhood and every piece of entertainment from that era. I would like a new era of new ideas, when you mess with or reboot a legacy it could potentially be bad. I say this as I anticipate the new Blade Runner. Thank you for the comment and taking the time to read my thoughts. I really appreciate it.

      Reply
      • April 19, 2017 at 8:18 pm
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        OMG…don’t judge…I don’t know how it happened…but I still need to see Blade Runner!

      • April 20, 2017 at 12:34 am
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        It’s that darn Ryan Gosling. I love his movies. Harrison Ford and Ryan Gosling instant Classic!

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    • April 25, 2017 at 1:57 pm
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      I definitely agree, as adults we gravitate to the best times of our lives for comfort. Millennials had the quintessential childhood compared to past generations. There is a study about this I will try my best to find it, but it basically said Millennials for the most part worried less as kids compared to their parents and grandparents. We had more advancement in technology and less political and social strife.

      Reply

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